https://ziftsolutions.com/blog/high-performance-channel-marketing-secret-4-provide-campaigns-to-existing-base/ All-in-ONE Channel Management Solution Tue, 10 Jan 2023 21:14:21 +0000 hourly 1 https://ziftsolutions.com/blog/high-performance-channel-marketing-secret-4-provide-campaigns-to-existing-base/#comment-79 Fri, 29 Jul 2016 15:04:00 +0000 https://ziftsolutions.com/?p=4050#comment-79 Sage advice, Ken! I work with Channel Chiefs (and their partners, of course) to leverage automated video in the sales process and throughout the customer journey. The results of countless campaigns confirm the folly of an exclusive obsession with finding new customers when existing ones are so ready and willing to buy. Be sure to include current customers in outbound campaigns by creating a version of each campaign tailored for them. Your 85% stat holds true!

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