Comments on: A Blueprint for Channel Success: Segmenting Partners (Part 1) https://ziftsolutions.com/blog/blueprint-channel-success-1-2/ All-in-ONE Channel Management Solution Wed, 27 Mar 2019 10:59:59 +0000 hourly 1 By: Helene Eichler https://ziftsolutions.com/blog/blueprint-channel-success-1-2/#comment-74 Thu, 11 Jun 2015 18:33:00 +0000 https://ziftsolutions.com/?p=3984#comment-74 In reply to Valerie Richards.

Totally agree, Valerie. Makes perfect sense.

]]> By: Valerie Richards https://ziftsolutions.com/blog/blueprint-channel-success-1-2/#comment-73 Wed, 10 Jun 2015 17:58:00 +0000 https://ziftsolutions.com/?p=3984#comment-73 In reply to Helene Eichler.

Thank you for your comments, Helene. Yes,
Technology Partners/OEM is a viable 4th category that I did not address in the
context of this blog series as branding and messaging are handled differently
with this group (vs. Partners who are clearly selling a vendor’s
product and promoting it that way). Usually the Tech Partner/OEM is leading with
their own logo and value proposition, and the vendor is either not mentioned at
all or simply noted, such as “powered by X”.

]]> By: Helene Eichler https://ziftsolutions.com/blog/blueprint-channel-success-1-2/#comment-72 Wed, 10 Jun 2015 15:52:00 +0000 https://ziftsolutions.com/?p=3984#comment-72 All valid points set in an understandable framework. Curious that you didn’t include OEMs in your segmentation list. I think you might consider adding a 4th category “Technology” partners where OEMs would fit.

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